- Home
- Theme guide
Built on Dawn
Every block on this site is a Shopify 2.0 section your team edits in the theme editor. No code, no page builder, upgrades stay safe.
Sections
Edit, drag, publish
- Announcement bar
sections/announcement-bar.liquid
Messages ×4, speed, colour scheme- Header + mega menu
sections/header-luxe.liquid
Logo (light/gold), menu, featured promo image/link, sticky + transparent over hero- Cinematic hero
sections/hero-cellar.liquid
Image/video, Ken Burns on/off, gold-dust on/off, headline lines, 2 buttons, featured product card- Trust counters
sections/trust-strip.liquid
Up to 4 blocks: number, suffix, label- Estates marquee
sections/estate-marquee.liquid
Producer blocks (link to vendor collection)- Product showcase
sections/featured-cellar.liquid
Collection, tabs from tags (Red / Rare / En Primeur), cards per row- Heritage story
sections/image-story.liquid
Image + inset image, text, 2 facts, parallax on/off- Sommelier finder
sections/sommelier-finder.liquid
Questions, answers, budget range; reads product metafields- Rare spotlight
sections/rare-spotlight.liquid
Product picker, 4 call-outs, background year- Twin banners
sections/twin-banners.liquid
2 blocks: image, eyebrow, title, text, button- Boutiques
sections/boutiques.liquid
Store blocks: photo, address, phone, hours- Events
sections/events-list.liquid
Feature image + event blocks (date, title, venue)- Gift banner
sections/gift-banner.liquid
Image, text, 2 buttons- FAQ + schema
sections/faq-aeo.liquid
Q&A blocks → FAQPage JSON-LD automatically- Product page
sections/main-product-luxe.liquid
Media: zoom, label close-up, 360 spin, video. Format cards, vintages, boutique availability, drinking window, pairing
Product metafields
One field, every page
Wine data lives in metafields, so filters, the sommelier finder, the drinking window and the structured data for Google all read from the same place.
custom.colourcustom.regioncustom.appellationcustom.grapescustom.vintagecustom.drink_fromcustom.drink_tocustom.serve_tempcustom.decantcustom.pairingcustom.critic_scorescustom.spin_framescustom.estate_story
Upgrade-safeDawn stays Dawn
New sections and one stylesheet sit beside the untouched Dawn core, so every Shopify update installs cleanly. Existing apps and Shopify Checkout keep working as they do today.
SEO & AEOSemantic headings, alt text from product data, Product, Offer, Breadcrumb, FAQPage, LiquorStore and Organization schema, hreflang for IT, DE, FR and EN.
